A Coffee Break with Geoff

Artisan Coffee Awaken my Mind Coffee Aroma Good Coffee I like where I am Just Be Memory of Coffee Midst in the Meadow Morning Ritual North Woods of Minnesota Scent of Renewal Small Cabin Subtle Flavors Superior National Forest Tool to Stay Awake

by Kris Woll | 2016

Image by The Imagery | 2015

A coffee break with Geoff, co-founder and co-owner of River Moon Coffee Roasting Company.

K: Geoff, what memories does coffee bring to your mind?

G: My first memory of coffee was the smell of it – the aroma as a child. I can remember being up in the north woods of Minnesota close to Superior National Forest. We would go with another family up and would be in a small cabin, and I remember being really struck by the pleasant smell of those aromatics. This was before I drank coffee of course. So I just remember the scent of renewal wafting through the cabin in the morning.

K: Tell us about your very first cup of coffee.

G: I was probably still in high school. I remember maybe having a cup of coffee in the morning. This was before I was introduced to good coffee, and I remember not liking the taste too much. My perception was that you drank it more as a tool to stay awake. Then I didn’t really drink it as something to enjoy. This was before there was much of an awareness of artisan coffee.

K: Right. So much has changed. So tell me now about your best cup of coffee.

G: What I look for as a roaster is to drink coffee that has a lot of nice body to it but is also sweet – a balance between a richness and an earthiness. I also like to sense that there are a lot of subtle flavors going on.

K: And how do you drink your coffee now?

G: I drink it black. I don’t put anything in it. No sweetener, no cream, nothing to mask the flavors.

K: Do you have any coffee rituals?

G: I definitely like coffee in the morning and I like to have it first thing when I wake up. I like to drink it out of a nice ceramic mug. That’s a most enjoyable thing – a nice piece of pottery, something singular and unique.

K: And can you describe your ideal setting for a cup of coffee?

G: I’m sitting in front of a fire first thing in the morning, comfortable in my slippers and in my robe, watching the sun come up over the meadow where we live, and there’s a mist in the meadow, and it’s really quiet. I can be in a state of tranquility and reflectiveness, and can just be still, and can drink the coffee to awaken my mind and start the creative process for the day.

K: That sounds pretty nice. Is this something you get to do from time to time?

G: I get to do this several mornings each week. It’s my morning ritual at this stage of my life and I’m pretty lucky to be here. It’s pretty simple. And I feel fortunate. It aligns with how I make my living.

K: I love that your ideal is actually a part of your daily life. That’s pretty amazing.

G: There’s a real gift in being able to just be, and to take pleasure in the simplest things.  Your day is off to a good start. There are other places that I would like to go, but I like where I am, too.






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